This is an ad campaign for the 2017 National Student Advertising Competition that I worked on for my American Advertising Federation (AAF) class. We were given the product Tai Pei Frozen Food and asked to come up with an entire creative advertising campaign to present amongst other universities. This campaign won 3rd place in our district of Southern California universities. My personal contributions to this plans book were brainstorming for the creative strategy, conducting focus groups, and creating the visual style, graphic and video content for the social media and out-of-home ads.